SaaScon 2010
Chris Barbin
Chris has been CEO of Appirio since early 2007, guiding it to become one of the leaders in cloud computing. In 2008, InformationWeek hailed Appirio as "One of the Top 20 Cloud Computing Startups You Should Know" and Cloud Computing Journal featured Appirio as one of the "Top 100 Cloud Computing Companies in the World." Chris brings extensive operations, consulting, professional and technical experience to Appirio, helping grow year over year company revenue by more than 500 percent and assisting hundreds of enterprises like Dolby Labs, Flextronics, Genentech and Qualcomm to accelerate their path to cloud. Previously Chris served as CIO and SVP of business operations at Borland Software, where he pioneered the company’s move to an on-demand IT applications architecture. This experience led him and three other "reformed enterprise software executives" to create Appirio - a products and professional services company dedicated to accelerating the adoption of on-demand in enterprises. Before becoming Borland’s CIO, Chris served as the company’s SVP of worldwide services; SVP of global customer services at webMethods; and managing director of W.W. Grainger's Consulting Services division. He holds B.A. from Bates College and also studied at the University of Sussex in Brighton, England.
Ed Bellis
Ed is responsible for the protection and security of all information and electronic assets as well as IT compliance across the wide array of business units that make up Orbitz Worldwide on a global basis. These assets include Orbitz, CheapTickets, eBookers,, HotelClub, RatesToGo, and Orbitz for Business. With over 15 years of experience in information security and technology, Ed has worked with and been involved in protecting information assets at several Fortune 500 companies. Prior to joining Orbitz, Ed served as VP of Corporate Information Security for Bank of America within their Global Corporate and Investment Banking division. His credentials also include several security technology and management roles at organizations such as Ernst & Young, Ford Motor Company, and Young & Rubicam. Ed is a CISSP, CISM, a contributor to the ISM Community, and a member of ISC2, ISACA and the Chicago chapter of OWASP.
Kevin Crawford
Assistant General Manager
City of Los Angeles
Kevin Crawford is an Assistant General Manager for the Information Technology Agency of the City of Los Angeles. He is the executive over the Infrastructure, Strategy and Public Information Bureau. Kevin has established a Strategic Initiatives Group, a PMO and a customer support services team. He also oversees the Citizen focused 311 Call-Center, the City’s mainframe environment and City-wide technology infrastructure. Current initiatives include optimizing 30+ technology support groups throughout the City and moving to the Google Apps SaaS E-mail & Collaboration system. Before joining the City of Los Angeles, Kevin spent five years as the Chief Information Officer for the Central Puget Sound Regional Transit Authority (Sound Transit), in Seattle, Washington. Kevin was hired to design, build and implement a centralized Information Technology Organization for Sound Transit. Sound Transit quickly moved from trailing edge to leading edge in technology. A cornerstone of which was the creation of a 5-year Strategic Technology Plan. Prior to his tenure at Sound Transit, Kevin was the Chief IT Architect and Senior Technology Manager at the Port of Seattle. His initiatives built new web-based infrastructures, Quality Assurance, Change Management and a technology security plan. Other professional accomplishments include managing technology support and implementation at Weyerhaeuser Company for seven years as the Regional Support Manager for the US & Mexico and serving as an Officer in the US Air Force for 9 years. Kevin holds bachelor’s degrees in Psychology & Political Science from the University of Washington and a master’s degree in Computer Information Systems from Boston University.
David Cutler
General Manager
Slalom Consulting
As General Manager of Slalom Consulting’s Slalom Online national practice, Cutler is responsible for managing Slalom’s national practice for solutions focused on enterprise messaging, unified communications, and collaboration with a particular focus on cloud-based services for these offerings. Cutler brings more than 15 years of technology and consulting expertise to Slalom and has led a broad range of technology and software development projects across a variety of software disciplines, including Business Intelligence, Enterprise Resource Planning, and Customer Relationship Management.

Cutler began his career as a Manager for Andersen Consulting where he led development and delivery of world-class, large-scale architectures for the firm’s Global 1000 clientele.

Cutler earned his BS in Computer Science and Engineering from Northwestern University.

Mark Davison
Apex3 LLC
Mark has spent 25 years as an IT executive and consultant. He is a partner with Apex3, a management consulting firm. Previously, he was a director in the IT/Turnaround Services practice of AlixPartners, and founded IT management consulting firm Mark Davison & Associates. He has served as CIO at a nationwide distributor, VP of IS for a national textile firm, and Assistant VP for IT Planning for a large banking organization and worked in IT consulting for Coopers & Lybrand and other firms.
Rich Froble
Product Director, TopLine ISV SaaS Enablement
As Director of Product Development, Rich is responsible for AT&T’s ToplineISV SaaS enablement program, designed specifically for the challenges and needs of independent software vendors looking to take their products to market as a continuously supported service. His leadership in this role has driven the development of partnership programs and utility computing offers within the ToplineISV portfolio. In addition to his leadership in product management within AT&T, previously with USinternetworking, Rich led technical engineering teams responsible for the design of scalable infrastructure services targeted at the needs of ISVs large and small.
Mathieu Guilmineau
Offering a breadth and depth of technology leadership, executive management and operational experience, Mathieu brings 15 years of leading custom web-based software development to eMOBUS. Previously, serving as EVP of Operations at Ambassadors, LLC, Mathieu managed two business units and was responsible for the general leadership of the company’s operations.
Liz Herbert
Senior Analyst
Forrester Research
Liz Herbert's key research areas at Forrester Research include software-as-a-service (SaaS) and ERP implementation, with a focus on SAP and Oracle. In the SaaS space, Liz helps clients evaluate the SaaS model, including SaaS pricing and licensing; best practices for contract negotiation, benefits, and tradeoffs of SaaS deployment; and strategies and considerations for maximizing the value of SaaS investments. In the ERP implementation space, Liz helps clients understand the ERP implementation provider landscape as well as best practices for provider selection, RFPs for implementation projects, and provider governance models. Prior to joining Forrester in 2002, Liz worked at the US Department of Transportation's Volpe Center, programming a computer simulator to test equipment for GPS-based ship navigation. Liz also worked as a researcher at the MIT Media Lab and in the COMDEX division of Ziff Davis. She holds a B.S. in computer science and electrical engineering from the Massachusetts Institute of Technology.
Jeff Kaplan
Managing Director
Jeff Kaplan has more than 25 years of experience and expertise in IT/network management, SaaS, managed services, cloud computing, telecommunications and outsourcing trends. He helped to launch IDC's Communications Industry Research (CIR) program in 1983; Dataquest's Worldwide Services Research program in 1990; and Meta Group's Benchmarking program in 1995. He then went on to have successful “real-world” experiences at INS and InterOPS Management Solutions. Jeff founded THINKstrategies in 2001 to address the network and sourcing issues facing IT executives, solutions providers and venture capital firms. He has served as the chairman of the CloudWorld and other events, and is a contributing columnist for BusinessWeek Online, the Financial Times of London, Computerworld and other publications.
Moderator: Jeff Kaplan
Managing Director
Jeff Kaplan has more than 25 years of experience and expertise in IT/network management, SaaS, managed services, cloud computing, telecommunications and outsourcing trends. He helped to launch IDC's Communications Industry Research (CIR) program in 1983; Dataquest's Worldwide Services Research program in 1990; and Meta Group's Benchmarking program in 1995. He then went on to have successful "real-world" experiences at INS and InterOPS Management Solutions. Jeff founded THINKstrategies in 2001 to address the network and sourcing issues facing IT executives, solutions providers and venture capital firms. He has served as the chairman of the CloudWorld and other events, and is a contributing columnist for BusinessWeek Online, the Financial Times of London, Computerworld and other publications.
Julia King
Executive Editor of Events
Julia King is an award-winning business and technology journalist with more than 20 years experience covering a wide range of topics, from IT executive leadership and technology workforce management to cloud and grid computing, business intelligence and data analytics technology and IT return on investment models. Ms. King was the founding executive editor of the award-winning ComputerworldROI magazine and spearheaded Computerworld’s coverage of information economics. Prior to joining Computerworld in 1994, Ms. King worked for nearly a decade as a reporter and writer for national business and technology magazines. She also worked for five years as a daily newspaper reporter and later, as a features writer and editor. Her IT reporting has earned her a Jesse H. Neal Award, often referred to as the Pulitzer Prize of the business press. She is also the recipient of numerous editorial awards from the American Society of Business Press Editors. She is a frequent presenter and panel moderator at industry conferences and the chairperson of Computerworld’s flagship IT Leadership Conference, the Premier 100. She is editor of a book titled Executives’ Guide To The Wireless Workforce, which was published by John Wiley & Sons. Ms. King holds a Master's Degree in International Relations and a Bachelor's Degree in Political Science, both from University of Pittsburgh. She is based in Ridley Park, Pa.
John Lake
Director of Information Services
John Lake is the director of information services at Panasas, a high-performance storage and technology company. Prior to Panasas, John was the Director of IT Operations at PGP Corp. John has also served as IT director at Nextance and director of IT Operations at Alphablox/IBM.
Randi Levin
CTO & General Manager
City of Los Angeles
Randi Levin is a proven leader and manager with a track record for executing mission-critical corporate information technology projects. She believes that the City of Los Angeles should be on the forefront of using smart technology to make government more efficient, accessible and customer-friendly. Randi has 20 years of experience managing information technology departments for leading Fortune 500 companies in Southern California. Previously, she was a vice president at NBC Universal, where she was responsible for implementing and managing the company intranet, managing a Sarbanes-Oxley program for corporate accountability, and creating several new IT programs that improved the entertainment company’s efficiency. Prior to NBC Universal, she worked as a corporate executive and IT consultant and is experienced in project management, system development, strategic IT planning and business process re-engineering. Her previous experience includes work at the Walt Disney Company, L.A. Gear, Inc., Price Waterhouse, Goldman Sachs & Co., Korn/Ferry International, and Hughes Helicopters, Inc. While at Hughes she was able to program technology for the Apache helicopter used in Operation Desert Storm.
Douglas Menefee
The Schumacher Group
Douglas Menefee, a Gulf War veteran, has been involved with technology since the early 1990s. In 1994, he resigned from the University of Louisiana to become a pioneer in the Internet economy by co-founding Planet Symphony, a website creation and interactive marketing management company. The company gained national attention in 1995 when it staged the first-ever Internet video broadcast of Mardi Gras. To capitalize on the dotcom boom, Planet Symphony split into two distinct entities: Planet Symphony, which was acquired by the Graham Group in December 1995 and StarSeed, which was acquired by Geocities/Yahoo in December 1998. Keeping his roots in Louisiana, Menefee remained with The Graham Group, leading the convergence of interactive and traditional media until 2001 when he transitioned back into an entrepreneurial role by co-founding Menefee INSIGHT and Yadacast. In 2005, Menefee joined Schumacher Group as chief information officer. Since joining The Schumacher Group, he has led the deployment of a multimillion-dollar technology initiative to upgrade and/or replace every enterprise system.
Michalis Moraitis
Nissan Greece
Since 2001, Michalis Moraitis has been CIO of the Theocarakis Group of companies, which includes Nissan Greece, Yokohama Greece and Balkans tires, Deutz Fahr Greece Tractors and companies in other industries. Michalis has more than 20 years of business and IT management experience and a proven ability to turn around operationally-troubled companies and architect their transformation. He has been honored as an intellectual, manager and strategist.
Barry Newman
Vice President of IT
Barry Newman is an accomplished information technology professional, with over 17 years optimizing IT performance and architecting robust and scalable enterprise systems. Barry is currently vice president of IT for, a leading comparison shopping destination focused on a vast array of home services including cable, satellite television, Internet, telecommunications, home security and warranties, moving services and various financial products. At, Barry is responsible for the strategic direction of the technology, including the companies cloud computing initiatives. Prior to joining, Barry held various senior level positions including director and vice president in the area of information technology for the insurance and marketing services sectors. His responsibilities included managing call center operations and technologies, and developing a SaaS-based application for insurance processing. Barry also worked at as director of eCommerce, and was responsible for building out an SOA eCommerce platform to support the company's multi-channel operations.
Tim O'Brien
Senior Director, Platform Strategy Group
Microsoft Corp.
Tim O’Brien is responsible for cloud services evangelism and leads the Platform Strategy Group in the Developer & Platform Evangelism Group at Microsoft Corp. Tim has been on the forefront of the company’s cloud efforts since 2005, working with senior technical and business leaders on the development of strategies relating to platform services and service-based applications, including Windows Azure platform and Microsoft Online Services. Before joining Microsoft in 2003, Tim worked as an engineer, a marketer and a consultant at both startups and Fortune 500 companies. He has over 20 years of experience in the IT industry. Tim has a BS in aeronautical engineering from Purdue University and an MBA from Northwestern University’s Kellogg School.
Ron Papas
General Manager, Cloud Business Unit
Ron Papas is General Manager of Informatica’s Cloud Business Unit and is responsible for delivering Software-as-a-Service (SaaS) and Platform-as-a-Service (PaaS) integration solutions. He joined Informatica in 1996 as the company’s first sales representative, and has held several executive positions including SVP of Business Development, SVP of Alliances and VP of Sales. Prior to Informatica he spent 5 years at Sybase in various sales and pre-sales roles. Mr. Papas has over 25 years of experience in the enterprise software industry and started his career as a Software Engineer with Gould Computer Systems. He holds a Bachelor of Engineering Degree in Electrical Engineering and Computer Science from Stevens Institute of Technology in New Jersey.
Todd Pierce
Senior Vice President, Information Technology
Jim Reavis
Cloud Security Alliance
Jim Reavis has worked in the information security industry as an entrepreneur, writer, speaker, technologist and business strategist for many years. Jim is helping shape the future of information security as co-founder, executive director and driving force of the Cloud Security Alliance, which aims to promote the use of best practices for providing security assurance within cloud computing. Jim is also the president of Reavis Consulting Group LLC, where he advises security companies, large enterprises and other organizations on the implications of new trends such as Cloud and how to take advantage of them. Jim occasionally blogs at Risk Bloggers. Jim previously served as executive director and has been an international board member for the ISSA. He was a co-founder of the Alliance for Enterprise Security Risk Management, a partnership between the ISSA, ISACA and ASIS, formed to address the enterprise risk issues associated with the convergence of logical and traditional security. Jim currently serves in an advisory capacity for many of the industry's most successful companies. Jim is also a partner with the MetroSITE Group.
Andy Rubinson
Senior Product Marketing Manager
Andy Rubinson is a senior product marketing manager for Akamai’s Application Performance Solutions. Prior to Akamai, Andy worked for Ariba, Inc., a leading SaaS provider in Spend Management, marketing their Sourcing solutions. Andy has also had consulting roles in Product Lifecycle Management and Supply Chain Management and was an acquisition professional for the Department of Defense. Andy earned his MBA from the MIT Sloan School of Management.
Bob Sala
President and CEO
Distribution Market Advantage (DMA)
Bob Sala is president, CEO and co-founder of DMA, a food service supplier to multi-unit restaurant and institutional operators throughout the U.S. and Canada. As part of its value proposition to the market, Bob led the development and deployment of DMA's e-business initiative called e-Advantage. This order management, data analytics and inventory management system is owned by DMA and makes available a suite of services that helps chain operators manage and monitor their supply chain activities. Prior to co-founding DMA in 1988, he was Senior Vice President, Marketing of ComSource (now UniPro) and its predecessor organization, North American Foodservice. He also held positions with Hershey Foods and Xerox Corp. Active in the healthcare industry, he is also a member of the Harper College Hospitality Advisory Board and holds an MBA from DePaul University.
Frederik Schouboe
Frederik Schouboe pioneered the online service industry in Scandinavia as a co-founder of service provider Scandinavia Cohaesio A/S. Established as a traditional hosting company, it has since moved into shared hosting with network and server monitoring for service providers. It recently launched a successful online backup solution targeted at consumers and smaller businesses called, which now ranks among the top 3 such solutions in the world.
Tony Shan
Principal Enterprise Architect
Keane Inc.
Tony Shan is a technology visionary with 20+ years of experience and guru-level knowledge on systems design, architecture engineering, portfolio rationalization, product development, process standardization and SOA. He has directed the lifecycle design of large-scale, award-winning distributed systems on diverse platforms in Fortune 50 companies such as IBM, Bank of America and Wachovia. He has authored dozens of technical papers and more than 10 books on next-generation technologies.
James Sheppard
CEO and co-founder
James Sheppard is CEO of Vetrazzo Recycled Glass Surfaces and a founding member of the National Green Chamber of Commerce. Paying penance for years of developing decidedly "ungreen" strip-mall shopping centers, James is now living in alignment with his values, offering consumers a sustainable alternative to granite and other quarried stone. He is committed to Triple Bottom Line manufacturing in America. Previously, he ran sales for a midmarket enterprise software company later sold to Oracle.
Eric Sinrod
Duane Morris, LLP
Eric J. Sinrod is a partner in the San Francisco office of Duane Morris LLP. Mr. Sinrod's trial, appellate, and overall litigation practice, which has included advocacy before the United States Supreme Court, has covered Internet, software, technology, intellectual property and e-discovery issues, among other areas. Eric has been highlighted in the press as "the leading IP attorney in the land," and he has been selected by his peers as one of the "Best Lawyers in America" in the area of Cyber Law and repeatedly as a "Super Lawyer" for Business Litigation. His work has been profiled in the business and national press, from the New York Times to and Computerworld.
Derek Slater (Moderator)
Editor in Chief
CSO magazine
Slater writes and edits features for CSO and helps set the magazine's editorial direction. He also manages the Movers and Shakers section of the website. Particular interests include security metrics, research and benchmarking, and the (inevitable yet reluctant) convergence of the information security and corporate security disciplines. Prior to CSO's launch in 2002, Slater wrote for CIO Magazine for six years. He has also worked as an editor at Computerworld and at Ziff-Davis Interactive. He holds a BA in Linguistics and German from the University of North Carolina at Chapel Hill.
David Smoley
David Smoley has been senior vice president and CIO of Flextronics, a $31 billion global manufacturing and services provider, since December 2006. Recently ranked one of Informationweek's Top 50 global CIOs, David previously served as vice president and CIO of Honeywell's Aerospace Electronics Systems. Previously, he was vice president and limited partner for Lovett Miller & Co., Venture Capital. David's extensive IT career also includes management positions with General Electric, where he most recently held the position of director and CIO for GE Power Controls in Barcelona, Spain. David holds a B.A. in Computer Science from Clemson University and an M.B.A. from the University of Virginia.
Glenn Solomon
Managing Partner
GGV Capital

Glenn Solomon joined GGV Capital in 2006 and is based in the Menlo Park office. He has led GGV's investments in SuccessFactors, Isilon, QuinStreet and Tippit. Glenn is also actively involved in GGV's investments in BlueKai, Appirio and China Talent Group. Glenn has 20 years of experience, and previously was a General Partner at Partech International and began his career at Goldman, Sachs & Co. Glenn received an M.B.A. from Stanford's Graduate School of Business, where he was an Arjay Miller Scholar. Glenn also earned an undergraduate degree from Stanford.

Jeff M. Spivey CPP
Security Risk Management
Jeff M. Spivey, a career security professional, is President of Security Risk Management, Inc. (SRM), a security consulting firm headquartered in Charlotte, North Carolina providing a unique perspective of Security’s role in Enterprise Risk Management. He is also Vice President of RiskIQ a leading edge Risk Intelligence service using semantic analysis of open source information globally…any language. Jeff holds the highest certifications in the security management profession, being Board Certified as a Certified Protection Professional (CPP) and a Physical Security Professional (PSP) by ASIS International. The author of articles in professional journals; Jeff has been a featured speaker at various security, risk management, criminal investigation and counter-terrorism conferences worldwide.
Shawn R. Spott
Vice President | Manager, Marketing Research and Strategic Analysis
RBC Wealth Management
Shawn Spott is Vice President and Manager of Marketing Research and Strategic Analysis at RBC Wealth Management. RBC Wealth Management, the sixth largest U.S. full-service brokerage firm, is headquartered out of Minneapolis and is a subsidiary of RBC (Royal Bank of Canada). RBC Wealth Management employs 2,300 financial consultants with over $165 billion in assets. Shawn has over 20 years of experience in data warehousing, business intelligence and analysis. Shawn has held analytical and management positions at Marquette Financial Services, National City Bank, Watson Wyatt, Allianz Investor Services and RBC Wealth Management.
Patrick Thibodeau
Senior Editor

Patrick Thibodeau has been writing about technology since DOS. Today he reports on enterprise IT, HPC, the tech workforce, SaaS and cloud, and whenever he can slip it past his editors, Star Trek.


Kiran Vedak
Sr. Director of IT Architecture and Planning
Diversey, Inc.
Kiran Vedak, Sr. Director of IT Architecture and Planning, is responsible for driving IT Strategy for Diversey Inc., a leading global provider of commercial cleaning, sanitation and hygiene solutions for business. Kiran Joined Diversey in 2001, since then he has successfully executed IT transformation strategies such as Integration Competency Center, server virtualization and database consolidation. His current focus is on Cloud Computing, SOA and Strategies for Sustainable IT. He has 30 years of experience in various aspects of Information Technology in manufacturing industry and was instrumental in formation of an on-line sourcing exchange for the metal industry.
Keith Waldorf
Doctor Dispense
With more than 20 years of industry experience, Keith Waldorf brings a wide range of technical and operational knowledge to his current role of COO for Doctor Dispense. Doctor Dispense delivers a breakthrough solution for in-house real-time Electronic Point-of-Care Dispensing through a turnkey platform that provides all of the features necessary to manage a mediation and e-prescribing dispensing program. The primary focus of Keith's group is to expand electronic billing, e-prescribing, compliance and integration services of the Doctor Dispense solution.

Keith is a former Managing Partner with Finale Business Solutions, CTO of Captus Networks, and Senior Software Engineer with Cisco Systems and MCI Telecommunications.